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Monday, May 23, 2011

Publicity - Choosing a Postcard Design

This morning's effort is being spent on designing a new postcard for handing out to prospective patrons and students.  A lot of thought needs to go into creating this card.  For example, which image to use?  Trina and I argued over this for awhile, and we finally decided on a boat painting that hasn't yet been sold.  First, boats are popular - people love them almost as much as they do lighthouses.  Second, the painting is available for sale, and having it on the postcard will increase the chance of it selling.  (Sure, it might sell next week - but people like the idea of your being a successful artist.)

There is a reverse side to this card, of course, and it does have all the important information such as websites, phone number, e-mail address and so on.  We're pretty happy with that.  However, we have one last question about the front design - what color to use for the border?

Below are two versions.  To the right of this post you'll see a poll asking which one you prefer.  Let me know by taking the poll!